Catalyst
Manifesto

The tools already exist.

Somebody should have handed them to you years ago.

Walk into almost any small business after five and you’ll find somebody doing work a computer finished learning to do ten years ago. Copying an address out of an email and into a scheduling tool. Writing that same careful note about an unpaid invoice for what has to be the four hundredth time. Calling a customer back to ask what time works, getting voicemail, calling again tomorrow.

None of that is a competence problem. The software that fixes it has been sitting there for years, it costs about what your phone plan costs, and nobody ever sat down with you and switched it on.

Where the good software went

Software companies figure out early who can actually pay them, and it turns out to be the business with a procurement team, an IT department, and a line in the budget for the consultants who spend six weeks rolling the thing out. So that’s who the product gets built for. That’s whose complaints make it into the next release.

You get offered the same product with a free trial attached. Fourteen days, a help center, and a Sunday night to figure it out on your own while the phone keeps going.

Which is how the tools end up everywhere except the places doing the actual work.

What I believe

Trades, clinics, agencies, logistics, retail. Two to twenty people doing necessary work should have the same leverage as a company with an operations department. They almost never do.

You understand how your business should run better than I ever will. I’m not there to redesign it. I’m there to find the parts that shouldn’t still be done by hand and stop them being done by hand.

Nearly everything you need has already been built and costs a few dollars a month. The missing piece is somebody saying which ones, in what order, wired up how.

A recommendation with no price, no setup time and no honest hours next to it is just a suggestion.

Nothing reaches your customer unless you decided it should. Software can draft it and remind you it’s sitting there. A person presses send.

If I can’t tell you in plain words what a tool does with your information, you shouldn’t buy it and I shouldn’t be putting it in front of you.

I do the call and I do the build. Hand-offs are where the details go missing.

And advice you can’t act on is just content. So there’s a number attached to mine: 5+ hours a week found.

Why this one’s personal

These aren’t abstract businesses to me. It’s the shop that opens at seven and does the invoicing at ten at night. The clinic where the front desk is also the billing department. Six people, one spreadsheet and a group chat holding the whole thing together, and it works, right up until somebody takes a week off.

Nobody there is asking to be transformed. They want their Sunday back, and they’d like the boring half of the week to run itself so they can get on with the part only they can do.

That’s what Catalyst is for

Find the hours, put a real price on the fix, get it running, then get out of the way. There’s no deck at the end of it and nothing to keep paying me for afterwards. If it runs without me, I did the job properly.

Find out what your week is really costing you.

One call. One report. Five hours found.

Book my assessment — $999 45 minutes. Credited in full toward implementation.